Unleash the power of color for your small business branding with our comprehensive guide to color psychology, theory, and application. Discover how to choose the right colors for your brand, create a gorgeous color palette, and evoke the right emotions in your audience.
Pastel color palettes have been a favorite for designers for quite a while now and it’s easy to see why! Their delicate muted tones are perfect for creating designs that are soft and calming and pastel colors have a unique…
When it comes to color, there are the basics: primary colors and secondary colors. Both of these play a fundamental role in color theory and how colors are created. But things would be really boring if we stopped there right?…
Secondary colors are an essential part of color theory and the color spectrum! In my previous article about primary colors, we briefly touched on how to create secondary colors using primary colors. In this article, we are going to take…
Primary colors are the foundation of all other colors! Or put another way, they are like building blocks on which all other colors that we see and use are created. Without the primary colors, we wouldn’t be able to create…
Lavender is a beautiful pale shade of purple or violet that has become increasingly popular in recent years and it is a favorite color choice for many designers. But lavender isn’t just a gorgeous color, it also is a calming,…
Colors are such an important part of our lives! This is especially true if you are an artist, graphic designer, or in any type of business, printing, advertising, or marketing field. Colors aren’t just visually pleasing but they also have…
Today we are going to talk about a beautiful color that sits somewhere between blue and violet on the color wheel, the one and only color INDIGO! But what color is indigo exactly? Is it a shade of blue? A…
The slate blue color is a gorgeous shade of blue that effortlessly blends tranquility and elegance into one stunningly beautiful color! Picture yourself standing on a misty shoreline in the early evening staring out into an almost ethereal blend of…
Periwinkle is a mesmerizing color that truly captures the essence of serenity, elegance, and beauty! It is a delicate color that is a blend between blue and purple but unlike Indigo which is a deep bold color, the periwinkle color…
Violet is a bold color that has an air of sophistication and mystery to it! Not only is it a bright vibrant color but it is also incredibly eye-catching and has held a unique place in history being a favorite…
