Unleash the power of color for your small business branding with our comprehensive guide to color psychology, theory, and application. Discover how to choose the right colors for your brand, create a gorgeous color palette, and evoke the right emotions in your audience.
Black is one of those colors that is mysterious, sophisticated, and elegant and it can add a sleek and modern look to any design! Black is incredibly versatile and it can be used in a variety of different ways with…
When most people think of white, they often have a very specific shade of white in mind – usually a bright white color, like freshly fallen snow, that is crisp and clean! However, don’t be fooled, white comes in an…
Gray, also known as grey, is a neutral colour that is often associated with practicality and balance. In color psychology, gray is a calming colour that creates a sense of tranquility because it has a soothing effect on the mind…
Pink is a warm color that is often associated with feelings of happiness, positivity, optimism, and joy! After all, pink reminds us of awesome things like flowers, ice cream, cotton candy, and most importantly, love and affection! It is also…
Purple is a gorgeous color that is vibrant, bold, and elegant! It’s no wonder that throughout the ages purple was an incredibly popular color choice for royalty. In fact, Queen Elizabeth I felt so strongly about purple that she even…
Orange is a unique color that is often not really thought about when choosing a color palette for a website or branding. However, once you start playing with all the gorgeous shades of orange out there you will soon see…
Color Psychology COLOR IN BRANDING “Color is a power which directly influences the soul.”Wassily Kandinsky
Yellow is a bright warm color that makes us feel happy, optimistic, and positive! There are hundreds of shades of yellow that you can see in nature every day – from flowers to fruits to sunsets, you really can’t deny…
When building your website or choosing a color palette for your small business and brand, it is incredibly important to choose a color palette and hex color codes that match your brand’s personality. If you are wanting to convey a…
Nobody can deny that red is one of the boldest, brightest colors out there! For centuries red has been linked to fiery emotions such as love and passion and even anger and aggression. Red is used to grab attention and…