Unleash the power of color for your small business branding with our comprehensive guide to color psychology, theory, and application. Discover how to choose the right colors for your brand, create a gorgeous color palette, and evoke the right emotions in your audience.
Along with pastel blue color palettes, blue and brown color combinations have also become very popular over the last few years with their cool blue and earthy brown colors able to create a harmonious and balanced look and feel. Not…
Pastel blue is a beautiful, delicate, and calming shade of blue that is known to be a soothing and peaceful color. It has become pretty popular over recent years because it not only is beautiful, but it also has a…
Both blue and green are cool colors that are soothing and calming and when paired together they create blue and green color palettes that range from simple and minimalist, all the way to bold and vibrant! And because both green…
Navy blue is one of those colors that is timeless and incredibly versatile. It is a deeper and darker shade of blue that can be used in so many different ways so it is a popular color choice in everything…
Brown is a warm and earthy color that often symbolizes stability, comfort, and reliability in color psychology. It can range from a light sandy beige to a deep chocolate brown, and everything in between. Brown is a versatile color that…
Black is one of those colors that is mysterious, sophisticated, and elegant and it can add a sleek and modern look to any design! Black is incredibly versatile and it can be used in a variety of different ways with…
When most people think of white, they often have a very specific shade of white in mind – usually a bright white color, like freshly fallen snow, that is crisp and clean! However, don’t be fooled, white comes in an…
Gray, also known as grey, is a neutral colour that is often associated with practicality and balance. In color psychology, gray is a calming colour that creates a sense of tranquility because it has a soothing effect on the mind…
Pink is a warm color that is often associated with feelings of happiness, positivity, optimism, and joy! After all, pink reminds us of awesome things like flowers, ice cream, cotton candy, and most importantly, love and affection! It is also…
Purple is a gorgeous color that is vibrant, bold, and elegant! It’s no wonder that throughout the ages purple was an incredibly popular color choice for royalty. In fact, Queen Elizabeth I felt so strongly about purple that she even…
