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BROWN COLOR HUB

50+ SHADES OF BROWN

Brown is a warm and earthy color that often symbolizes stability, comfort, and reliability in color psychology. Shades of brown can range from a light sandy beige to a deep chocolate brown, and everything in between. Brown is a versatile color that can be considered a warm or cool color depending on how it is used or the shade of brown chosen.

TRADITIONAL BROWN #964B00
Light β†’ Dark Family
#F5EDE0#964B00#4B2500

Traditional Brown

Traditional Brown is a warm, earthy shade created by combining red, yellow, and blue (or orange and black). Other shades of brown are created when you alter the amounts of these colors.
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HEX
#964B00
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RGB
150, 75, 0
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HSL
30Β°, 100%, 29%
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CMYK
0%, 50%, 100%, 41%
Temperature
Warm
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Complementary
#69B4FF
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Luminance
0.29
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Family
Tertiary/Neutral
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Popularity
#8 Worldwide
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PSYCHOLOGY OF BROWN

Brown Creates Feelings Of Stability and Comfort
When people see brown they are reminded of earth, wood, and warmth. Studies have found that brown promotes feelings of security, signals reliability, and is associated with simplicity and nature. In business, brands use brown to convey authenticity, durability, and organic quality.
Emotions
StabilityComfortReliabilityAuthenticityDurabilitySimplicity
Culture
  • In Western Countries: Earth, Wood, Chocolate.
  • In India: Mortuary, Mourning.
  • In China: Earth, Simplicity.
  • In Middle East: Earth, Fertility.
  • In Africa: Healing, Ancestry.
  • πŸ’‘
    Did you know?
    UPS, Hershey’s, and M&M’s all use brown because it signals reliability, natural ingredients, and warmth. Studies show brown is the most gender-neutral color and is highly preferred in packaging for natural products.
    Brands that use brown
    UPS
    Reliability, delivery
    Hershey’s
    Chocolate, warmth
    M&M’s
    Fun, chocolate
    Toblerone
    Premium, quality
    Best for
    Food, Logistics, Outdoor brands, Organic products, Home decor, Furniture, Luxury packaging.

    Avoid for youthful/trendy (use brighter colors instead).
    Lifestyle Ideas β€” Where to use brown
    🏠 Home DecorChocolate & Walnut for warm, cozy spaces. Beige for neutral walls. Pairs with cream, gold, and teal.
    πŸ’ WeddingsChocolate & Caramel for rustic autumn weddings. Tan for vintage themes. Mocha for elegant.
    πŸ‘— FashionBrown is a versatile neutral. Tan is a wardrobe staple. Chocolate is the ultimate fall color.
    🎨 BrandingFood, logistics, natural. Light brown = approachable. Dark brown = premium & organic.
    πŸ“± UI / WebBest for natural/organic brands. Use #92400E for buttons. Ensure high contrast with white text.
    🌰 Events & SeasonalBrown for autumn, Thanksgiving, harvest. Caramel for fall/winter. Tan for summer.

    Famous Brands That Use Brown In Their Logos

    COLOR PALETTES THAT WORK WITH TRUE BROWN

    BROWN COLOR PALETTES & HARMONIES

    Complementary β€” High contrast β€’ Brown + Sky Blue
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    #964B00
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    #69B4FF
    Monochromatic β€” Same hue, different lightness
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    #964B00
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    #783A00
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    #592A00
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    #3B1B00
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    #1C0D00
    Triadic β€” Brown, Green, Purple
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    #964B00
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    #00964B
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    #4B0096
    Analogous β€” Orange β†’ Brown β†’ Red
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    #FFA500
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    #C47D00
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    #964B00
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    #7A3B00
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    #5E2B00
    Shades β€” True Brown + Black
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    #964B00
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    #783A00
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    #592A00
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    #3B1B00
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    #1C0D00
    Tints β€” True Brown + White
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    #AA6A20
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    #BE8A40
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    #D2A960
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    #E6C980
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    #F5EDE0
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    SHADES & VARIATIONS

    CLICK THE SWATCHES TO BE TAKEN TO FULL COLOR GUIDES

    BROWN COLOR NAMES, HEX CODES & RGB CODES

    75+ SHADES OF BROWN: COMPLETE HEX & RGB LIST

    CLICK ANY HEX OR RGB TO COPY

    107 colors
    ColorHexRGB
    Deep Brown
    #410200rgb(65,2,0)
    Brown Coffee
    #4A2C2Argb(74,44,42)
    Brown Stone
    #593C39rgb(89,60,57)
    Bistre
    #3D2B1Frgb(61,43,31)
    Taupe
    #483C32rgb(72,60,50)
    Cafe Noir
    #4B3621rgb(75,54,33)
    Dark Brown
    #654321rgb(101,67,33)
    Kobicha
    #6B4423rgb(107,68,35)
    Sepia
    #704214rgb(112,66,20)
    Chocolate Brown
    #7B3F00rgb(123,63,0)
    Coffee
    #6F4E37rgb(111,78,55)
    Heavy Brown
    #73624Argb(115,98,74)
    Grayish Brown
    #7A6A4Frgb(122,106,79)
    Gray Brown
    #7F7053rgb(127,112,83)
    Brownish Gray
    #86775Frgb(134,119,95)
    Dull Brown
    #876E4Brgb(135,110,75)
    Brown Bear
    #7F6244rgb(127,98,68)
    Dark Wood
    #855E42rgb(133,94,66)
    Medium Brown
    #7F5112rgb(127,81,18)
    Russet
    #80461Brgb(128,70,27)
    Saddle Brown
    #8B4513rgb(139,69,19)
    Brown Red
    #922B05rgb(146,43,5)
    Brownish Red
    #9E3623rgb(158,54,35)
    Brown Rust
    #AF593Ergb(175,89,62)
    Mars Brown
    #AD6242rgb(173,98,66)
    Burnt Almond
    #B0724Argb(176,114,74)
    Bitter Chocolate
    #9E5B40rgb(158,91,64)
    Sienna
    #A0522Drgb(160,82,45)
    Windsor Tan
    #A75502rgb(167,85,2)
    Brownie
    #964B00rgb(150,75,0)
    Coconut
    #965A3Ergb(150,90,62)
    Ash Brown
    #98623Crgb(152,98,60)
    Golden Brown
    #996515rgb(153,101,21)
    Bark
    #996633rgb(153,102,51)
    Dirt Brown
    #9B7653rgb(155,118,83)
    Hardwood
    #937A62rgb(147,122,98)
    Beaver
    #9F8170rgb(159,129,112)
    Chamoisee
    #A0785Argb(160,120,90)
    Brown Sugar
    #A17249rgb(161,114,73)
    Dark Sand
    #9F7D4Frgb(159,125,79)
    Fall Harvest
    #A78A59rgb(167,138,89)
    Dark Beige
    #AC9362rgb(172,147,98)
    Iced Coffee
    #B18F6Argb(177,143,106)
    Light Taupe
    #B38B6Drgb(179,139,109)
    Desert Gray
    #B8A487rgb(184,164,135)
    Feather Brown
    #B8AD9Ergb(184,173,158)
    Brown Metal
    #BBADA1rgb(187,173,161)
    Firewood
    #CEBAA8rgb(206,186,168)
    Dark Vanilla
    #D1BEA8rgb(209,190,168)
    Mojave Desert
    #C7B595rgb(199,181,149)
    Khaki
    #C3B091rgb(195,176,145)
    Croissant
    #C4AB86rgb(196,171,134)
    Latte
    #C5A582rgb(197,165,130)
    Camel
    #C69F59rgb(198,159,89)
    Brown Beige
    #AF804Frgb(175,128,79)
    Light Brown
    #C4A484rgb(196,164,132)
    Ginger
    #96665Argb(150,102,90)
    Caramel
    #AF6F09rgb(175,111,9)
    Canvas Brown
    #BB8855rgb(187,136,85)
    Carnal Brown
    #BB8866rgb(187,136,102)
    Wood Brown
    #C19A6Brgb(193,154,107)
    Maple Sugar
    #C9A38Drgb(201,163,141)
    Cashmere
    #D1B399rgb(209,179,153)
    Chai
    #B1832Frgb(177,131,47)
    Honey Brown
    #BA9238rgb(186,146,56)
    Maple Syrup
    #BB9351rgb(187,147,81)
    Ginger Ale
    #C9A86Argb(201,168,106)
    Canadian Maple
    #CAB266rgb(202,178,102)
    Dried Moss
    #CCB97Ergb(204,185,126)
    Butter Toast
    #D2AD84rgb(210,173,132)
    Tan
    #D2B48Crgb(210,180,140)
    Brandy
    #DCB68Argb(220,182,138)
    Tumbleweed
    #DEAA88rgb(222,170,136)
    Citrus Brown
    #D7C275rgb(215,194,117)
    Chamomile
    #DAC395rgb(218,195,149)
    Baked Bread
    #DACBA9rgb(218,203,169)
    Fortune Cookie
    #E0C5A1rgb(224,197,161)
    Burlywood
    #DEB887rgb(222,184,135)
    Birdseed
    #E2C28Ergb(226,194,142)
    Bisque
    #FFE4C4rgb(255,228,196)
    Sand
    #F6D7B0rgb(246,215,176)
    Wheat
    #F5DEB3rgb(245,222,179)
    Beeswax
    #E9D7ABrgb(233,215,171)
    Beige Linen
    #E2DAC6rgb(226,218,198)
    Bone
    #E3DAC9rgb(227,218,201)
    Bamboo
    #E3DEC6rgb(227,222,198)
    Almond
    #EFDECDrgb(239,222,205)
    Buttercream
    #EFE0CDrgb(239,224,205)
    Golden Fog
    #F0EAD2rgb(240,234,210)
    Buttery Brown
    #F1EBDArgb(241,235,218)
    Beige
    #F5F5DCrgb(245,245,220)

    INTERACTIVE TOOL

    BROWN COLOR PALETTE GENERATOR

    PICK ANY COLOR AND INSTANTLY GENERATE MATCHING COLOR COMBINATIONS

    #964B00
    Click the square to pick any brown β€” palettes update live. Click any hex to copy.
    This Is What Your Chosen Color Looks Like As A Background
    #964B00 β€’ β€’
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    COLOR CARDS TO MIX, MATCH & PLAN

    ESSENTIAL COLOR CARD DECK

    #AD

    200 Color Cards + color guide

    Includes Hues, Tints, Tones, Shades & Values with RGB / CMYK / HEX codes. perfect for mixing, matching, and planning hues, tints, tones, and shades hands-on

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    PIN THE MOST POPULAR BROWN COLORS

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    UNDERSTANDING COLOR CODES

    LEARN ABOUT BROWN COLOR CODES

    How To Create Brown

    Brown is a tertiary color which means that it is created by mixing together primary colors such as red, blue, or green. Likewise, you can also create brown by mixing complementary colors such as orange and blue or purple and yellow together. The color you create can vary a lot depending on the specific colors you use and how much of each you combine.

    Brown Hex Codes

    Hex codes are a great way to specify exactly what color you would like to use if you are creating a color palette for your website or your brand. Hex codes are 6-digit codes that specify how much red, green, and blue are contained within a color. Hex codes are displayed in the following format: #RRGGBB.

    The brown hex code is #964B00.

    From this hex code, you can see that the traditional brown color does not contain any blue.

    Brown RGB Code

    Just like the brown hex code, the brown RGB code also specifies how much of either red, green, or blue is contained within a color. RGB color codes are displayed in the following format: RGB(RR,GG,BB)

    The Brown RGB Code is RGB(150,75,0)

    Again, you will see that there is zero blue in the traditional brown color.

    By adding more red and less green, you create chocolate brown!

    Why Is Brown So Popular?

    When it comes to color psychology and how colors influence people’s emotions, it is well-known that the color brown is associated with stability, comfort, reliability, authenticity, durability, and simplicity.

    Because of this, brown is a very popular color choice for everything from home decor to logos. In fact, brown is one of the most commonly used colors in branding and marketing because it is known to evoke feelings of warmth and reliability.

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    RESOURCES

    We have a few more resources about the color brown that you might want to check out! Find them here:

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