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#E34234
PANTONE 18-1559 TCX
COLOR GUIDE Warm-Orange-Red

Vermilion

Bright, Fiery, Bold
Hex
#E34234
RGB
227, 66, 52
CMYK
0%, 71%, 77%, 11%
HSL
5°, 76%, 55%
ABOUT & ORIGIN

What is Vermilion? Where does the name come from?

Also known as: Scarlet, Rust Red

Vermilion is a bright, warm red with a strong orange undertone. It sits between true red and orange, with a vividness that makes it feel fiery and bold. The color takes its name from the vermilion pigment, which was historically made from the mineral cinnabar. Vermilion is noticeably deeper than tomato and has more orange influence than scarlet. It’s also warmer than cherry red but cooler than rust red. This is a red that feels traditional yet vibrant, with a history that adds to its character.

Designer note:

Vermilion is often confused with scarlet or tomato. Scarlet has less orange influence, while tomato is brighter and more orange. Vermilion’s main distinction is its depth and historical significance, making it a rich, traditional red with a bold character.

MEANING SPECIFIC TO VERMILION

Psychology of Vermilion

Vermilion is associated with energy, boldness, and tradition. It’s a color that appears in traditional art and decorative objects, where its vividness adds to the sense of craftsmanship. In psychology, vermilion tends to create a sense of excitement and confidence, but with a warmth that feels grounded. It’s often used in traditional and heritage-focused branding, where its richness adds to the sense of history. The color also has associations with Asian art and design, where it has been used for centuries in paintings and ceramics.

Where you'll see it

• Traditional and heritage-focused brands
• Art and design products
• Food and restaurant branding
• Asian-inspired design and decor
• Beauty and cosmetics products

🎨 COLOR HARMONIES USING VERMILION

Find The Perfect Vermilion Color Palette

Vermilion Color Palettes

Complementary
#e34234
#35d5e3
Monochromatic
#ff7466
#fc5b4d
#e34234
#ca291b
#b11002
Triadic
#e34435
#35e344
#4435e3
Analogous
#e335d5
#e3357e
#e34435
#e39b35
#d5e335
Shades
#c3392d
#a33025
#84261e
#641d17
Tints
#e9685d
#ee8e85
#f4b3ae
#f9d9d6
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USING VERMILION

Tips & Ideas On Where To Use Vermilion

Interior & Decor

Vermilion works well in interiors, particularly in traditional and eclectic spaces. It’s a popular choice for accent walls, textiles, and decorative objects where its vibrancy adds to the overall feel. The color pairs well with cream, beige, and warm woods for a traditional look, or with gray and black for a more modern feel. In textiles, vermilion appears in rugs, curtains, and upholstery, adding warmth and vibrancy to any space.

Best white to pair: #FFFFFF - Pure White

Fashion & Style

Vermilion is a vibrant, bold color for fashion. It works well in formal and traditional pieces, where its richness adds to the overall feel. The color appears in dresses, suits, and accessories where its boldness adds impact. For a more casual look, vermilion works well in knits and outerwear. It pairs well with navy, black, cream, and gold. In accessories, vermilion handbags, shoes, and jewelry add a bold pop of color to neutral outfits.

Design Tips

• Use vermilion for brands that want to convey tradition and boldness
• In interiors, it works well for walls, textiles, and decorative objects
• Pair with cream, beige, and warm woods for a traditional look
• In fashion, it’s a versatile color for both formal and casual wear

ACCESSIBILITY

How To Use Vermilion For Text & Backgrounds

WCAG AA 4.5:1
On Black Background
Slate Blue Heading
This is how paragraph text looks when Vermilion is used on a dark background.
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On White Background
Slate Blue Heading
This is how paragraph text looks when Vermilion is used on a light background.
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Vermilion As Background
White on Vermilion
Paragraph text on a Vermilion background - does it remain readable?
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Black on Vermilion
Black on Vermilion
Paragraph text on a Vermilion background with black text - does it remain readable?
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Not quite passing? Adjust shades until you get 4.5:1
Open Contrast Checker →
FREE COLOR TOOLS

Use Our Free Tools To Find The Perfect Colors To Use With Vermilion

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Quick Codes

HEX #E34234
RGB 227, 66, 52
CMYK 0%, 71%, 77%, 11%
LRV 28

At a Glance

FamilyRed
TempWarm
UndertoneOrange-Red

Pairs Well With

Vermilion #E34234
Lightest Tint #f9d9d6
Darkest Shade #641d17
Analogous Left #e3357e
Analogous Right #e39b35
Complementary #35d5e3