Watermelon
What is Watermelon? Where does the name come from?
Watermelon is a bright, warm pink with a strong coral undertone. It sits between true pink and coral, with a warmth that makes it feel tropical and juicy. The color takes its name from the inside of a watermelon, which has this distinctive bright pink-red color. Watermelon is warmer than strawberry pink and has more coral influence than hot pink. It’s also lighter than cerise but deeper than salmon pink. This is a pink that feels tropical and warm, like a slice of watermelon on a hot summer day.
Watermelon is often confused with strawberry pink or salmon pink. Strawberry pink is cooler and more red-toned, while salmon pink is softer and more coral-toned. Watermelon’s main distinction is its warm, tropical quality, giving it a juicy, vibrant feel that’s perfect for summer.
Psychology of Watermelon
Watermelon is associated with summer, freshness, and tropical vibes. It’s the color of watermelon and summer fruits, where its warmth adds to the sense of enjoyment and relaxation. In psychology, watermelon tends to create a sense of happiness and warmth, but with a vibrancy that feels energetic. It’s often used in food and beverage branding, where its tropical quality adds to the appeal. The color also has associations with summer and leisure, adding a sense of fun to its psychology.
Where you'll see it
• Food and beverage brands
• Summer and seasonal marketing
• Tropical and resort brands
• Playful and energetic brands
• Beauty and cosmetics products
Find The Perfect Watermelon Color Palette
Watermelon Color Palettes
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Tips & Ideas On Where To Use Watermelon
Interior & Decor
Watermelon works well in interiors as an accent color. It’s popular in summer-themed spaces, sunrooms, and spaces where a warm, tropical atmosphere is desired. The color appears in textiles, decorative objects, and small furniture pieces. Watermelon pairs well with white, cream, and light woods for a fresh, tropical look, or with navy and teal for a more dramatic feel. In smaller doses, watermelon appears in throw pillows, artwork, and accessories, adding a warm, tropical pop of color to any space.
Fashion & Style
Watermelon is a warm, tropical color for fashion. It works well in summer and resort wear, appearing in dresses, tops, and accessories where its warmth adds to the overall feel. The color is also popular in swimwear and beachwear. It pairs well with white, navy, teal, and green. In accessories, watermelon bags, scarves, and jewelry add a warm, tropical touch to neutral outfits.
Design Tips
• Use watermelon for brands that want to convey warmth and tropical vibes
• In interiors, it works well as an accent for summer and tropical spaces
• Pair with white, cream, and light woods for a fresh, tropical palette
• In fashion, it’s a versatile color for summer and resort pieces