Amethyst Color Guide With Color Swatches & Hex Codes

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Amethyst is a color that has fascinated and enchanted people for ages! It is a color that is steeped in feelings of mystery, symbolism, and royalty and it has been used in art, design, fashion, and interior design for ages! In fact, in ancient civilizations, amethyst was cherished for its mystical properties and it is still admired today for its beautiful alluring qualities and color.

In this article, we’ll look at everything you need to know about the amethyst color. From what it looks like to how it interacts with other colors on the color wheel. As always I will also include all the color swatches and color codes that you will need if you would like to use it on your website or in your small business branding.

Let’s get started!

What Color Is Amethyst?

Amethyst is a color that is commonly associated with different shades of purple. It gets its name from the amethyst gemstone which belongs to the quartz family. The Amethyst gemstone comes in a wide range of different color intensities ranging all the way from pale lilac colors to deep purples and from the image below you can see how it showcases these gorgeous purple colors.

Amethyst gemstone all the different amethyst colors and shades
Amethyst Gemstones

Fun Fact! The amethyst gemstone is the birthstone for February so it is a popular gift for people born in this month, especially in the form of jewelry.

Amethyst Hex Color Code & RGB Value

Hex color codes and RGB values help you to choose the correct colors for your designs by specifying the exact amounts of red, green, and blue found within a specific color. These are the color codes for amethyst:

Amethyst RGB Value: RGB(153,102,204)

Amethyst Hex Color Code: #9966CC

If you would like to learn how RGB color codes work then check out our article on RGB codes vs CMYK color codes and when you should use each of them in your designs.


Amethyst color guide pinterest pin

What Does The Amethyst Color Look Like?

The amethyst color is a shade of purple that can vary in intensity. It is described as a medium-dark shade of purple that leans more toward the blue side of the purple color spectrum.

This is what amethyst looks like:

Hex Code: #9966CC
RGB Value: RGB(153,102,204)

Amethyst vs Purple

Many people ask whether amethyst and purple are the same color. While Amethyst is seen as a shade of purple, it does look quite different if you place the two colors next to each other. As you can see from the color swatches below, purple has a much more red undertone to it whereas amethyst looks like it has more of a blue undertone to it.



Amethyst vs Violet

Although amethyst and violet share similarities they are quite different in color. Violet is a vibrant shade of purple that has strong blue undertones. This is especially noticeable if you compare it to the traditional purple color (#800080) which appears a lot more red. Amethyst on the other hand is softer and it looks more delicate.



Amethyst vs Lavender

The lavender color is a lot lighter than amethyst. It is a very delicate and soft color that is much more of a pastel shade. As you can see from the color swatches below, lavender has a lot more white added to it and while I think these colors work really well together, they certainly do look quite different!



Is Amethyst Pink or Purple?

I would say that amethyst is definitely more of a purple color. However, when you look at it against true purple it looks quite different with its very noticeable blue undertones. However, if you look at it against pink, you can definitely see the difference in their colors!




Is Amethyst A Cool Or A Warm Color?

The Amethyst color is considered to be a cool color. Cool colors are those that have a calming and soothing effect when you look at them. Because amethyst is a shade of purple it definitely leans towards the cooler end of the color spectrum.

Is Amethyst A Secondary Or Tertiary Color?

In color theory, purple is considered to be a secondary color because it is created by mixing two primary colors together – red and blue. Amethyst can therefore be considered a shade of the secondary color purple.

How To Make Amethyst

In digital design, as you can see from its color codes, amethyst is a mix of red, green, and blue. In art, you can mix amethyst in a couple of different ways.

The first is by mixing red and blue to create purple or of course, you can simply start with a purple base color. You can then add small amounts of blue to it to adjust the shade of purple. Of course, by adding white to the mix you can make it lighter, and adding black will make it darker and more of a rich color.

Another interesting way of making amethyst is by mixing blue and pink. Not convinced? Give it a try!

Amethyst Color Shades, Tints & Tones

You can create lots of different amethyst colors by using shades, tints, and tones of amethyst. Here are some examples to get you started:

Amethyst Shades

Shades of a particular color are created when you add black to the base color. This is what different shades of amethyst look like:

Amethyst Shades

Amethyst Tints

If you are looking for a lighter color palette then you may want to look at different amethyst tints. You can change the intensity of the color by adding more white to it. This is what they look like:

Amethyst Tints

How To Create Amethyst Tones

If you are looking for a more muted and subdued color palette then you can use tones. These are created by adding gray to the base color. Obviously, the more gray you add the more subdued the color will become.

Amethyst Tones

Purple comes in so many different shades, tones, and tints so you have lots to choose from if you are wanting to use purple shades in your designs. If you are looking for more colors that are similar to amethyst then we’ve got you covered! Here are some popular colors that you can use right way:


Dark Amethyst


Blue Lilac

Deep Amethyst

Rich Lavender

Deep Lilac

English Violet

Medium Purple

Amethyst Orchid

Rustic Purple


What Will Amethyst Look Like On Your Website?

To give you an idea of what amethyst will look like on your website or in your designs, I’ve put together a couple of text examples for you.

As you can see, amethyst works really well as a background color with white text. You could also possibly use a white background with amethyst text but it may not be as easy to read with smaller fonts. Black and amethyst on the other hand are not a great combination when it comes to readability and I would avoid using this color combination.

Lorum Ipsum

Lorum ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum tristique facilisis tellus, sed consectetur nisi pulvinar at. Nulla fermentum sem id risus consectetur, vitae porta ipsum euismod.

Lorum Ipsum

Lorum ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum tristique facilisis tellus, sed consectetur nisi pulvinar at. Nulla fermentum sem id risus consectetur, vitae porta ipsum euismod.

Lorum Ipsum

Lorum ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum tristique facilisis tellus, sed consectetur nisi pulvinar at. Nulla fermentum sem id risus consectetur, vitae porta ipsum euismod.

Lorum Ipsum

Lorum ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum tristique facilisis tellus, sed consectetur nisi pulvinar at. Nulla fermentum sem id risus consectetur, vitae porta ipsum euismod.

What Colors Go Well With Amethyst?

When it comes to choosing colors that work well with amethyst you can never go wrong by embracing a little color theory to help you! Here we will look at some color palettes created by using the color wheel.

Where Is Amethyst Found On The Color Wheel?

On the color wheel, amethyst is found in the blue-purple color spectrum with a distinct leaning towards purple.

Amethyst on the color wheel
Amethyst On The Color Wheel

Amethyst Complementary Colors

If you are looking for an eye-catching amethyst color combination then this might be the one for you! Shades of green work well with purple colors as they are opposite each other on the color wheel. I really like this color combination!



Related: Green Hex Color Codes

Monochromatic Amethyst Color Combinations

Monochromatic color combinations are created when you use shades and tints of a particular color. If you want more ideas of colors to use then check out the section on tints and tones further up in the article.




Analogous Amethyst Color Palettes

Analogous colors are found next to each other on the color wheel. In this case, a pink color is paired with a slate blue color to round off the palette.




Triadic Amethyst Color Combinations

Triadic colors are those colors that are spaced out evenly around the color wheel. Here we have the same color as the original complementary color paired with a peach-colored orange color.




Amethyst Tetradic Color Combinations

And finally, our last color palette uses a tetradic color combination which is simply a color palette where two sets of complementary colors are used. In this case, a teal-colored tint is added to the palette.





Don’t forget to experiment with different shades, tints, and tones from each color palette! There truly are endless amounts of color combinations for you to use!

The Meaning of The Amethyst Color

Many ancient cultures believed that amethyst had protective properties and even today it is still thought to provide protection against negative energies.

The amethyst gemstone itself is strongly associated with spirituality and healing and it is believed to enhance spiritual awareness and promote clarity of thought. It is also thought to attract luck, good fortune, and abundance.

Because of these strong associations with the gemstone, the amethyst color is also strongly associated with these properties. Here are a few more things that are associated with the amethyst color:

  • Royalty – Historically most shades of purple have been associated with royalty and therefore luxury. Its darker shades especially have been linked to wealth and power and it was often reserved for royalty and nobility in the past. It, therefore, is a great color to use if you have a brand that wants to convey a sense of wealth and luxury.
  • Creativity – Amethyst is believed to stimulate the imagination and creativity and it is thought to help you “think outside the box”.
  • Enlightenment – Because amethyst is so strongly associated with spirituality and meditation it is thought to enhance spiritual growth and intuition. it is also said to promote a sense of balance and calm. You will therefore often see amethyst or other shades of purple used on websites and in branding for businesses that promote any type of spiritual pursuits.
  • Healing – As mentioned, amethyst is associated with protection and healing in both a physical and emotional sense so you might see it being used in businesses that promote wellness services and products.


Amethyst is a captivating color that has a multitude of meanings and symbolism. From spirituality to protection to luxury, it can really be an excellent color choice for the right business.

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