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#702963
PANTONE 18-3224 TCX
COLOR GUIDE Warm-Red-Purple

Byzantium

Deep, Rich, Historical
Hex
#702963
RGB
112, 41, 99
CMYK
0%, 63%, 12%, 56%
HSL
312°, 46%, 30%
ABOUT & ORIGIN

What is Byzantium? Where does the name come from?

Also known as: Eggplant, Plum

Byzantium is a deep, rich purple with a noticeable red undertone. It sits between true purple and burgundy, with a warmth that makes it feel historical and luxurious. The color takes its name from the Byzantine Empire, where this deep purple was used in royal and religious textiles. Byzantium is darker than plum and has more red influence than eggplant. It’s also warmer than grape but cooler than mulberry. This is a purple that feels historical and regal, like a Byzantine mosaic.

Designer note:

Byzantium is often confused with eggplant or plum. Eggplant is darker and more brownish, while plum is warmer and more pink-toned. Byzantium’s main distinction is its red undertone, giving it a deep, historical quality that feels regal and significant.

MEANING SPECIFIC TO BYZANTIUM

Psychology of Byzantium

Byzantium is associated with royalty, history, and luxury. It’s the color of imperial robes and religious art, where its depth adds to the sense of significance and tradition. In psychology, byzantium tends to create a sense of reverence and luxury, but with a historical weight that feels important. It’s often used in traditional and heritage-focused branding, where its rich quality adds to the perception of quality. The color also has associations with art and history, adding a cultural richness to its psychology.

Where you'll see it

• Luxury branding and high-end products
• Traditional and heritage-focused brands
• Historical and cultural institutions
• Art and design products
• Beauty and cosmetics products

🎨 COLOR HARMONIES USING BYZANTIUM

Find The Perfect Byzantium Color Palette

Byzantium Color Palettes

Complementary
#702963
#297036
Monochromatic
#a25b95
#89427c
#702963
#57104a
#3e0031
Triadic
#702963
#637029
#296370
Analogous
#362970
#592970
#702963
#702940
#703629
Shades
#602355
#511e47
#411839
#31122c
Tints
#8d5482
#a97fa1
#c6a9c1
#e2d4e0
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USING BYZANTIUM

Tips & Ideas On Where To Use Byzantium

Interior & Decor

Byzantium works well in interiors, particularly in studies, libraries, and formal living rooms where a deep, historical atmosphere is desired. It’s a popular choice for accent walls, furniture, and textiles in traditional and elegant spaces. The color pairs well with gold, cream, and warm woods for a luxurious look, or with gray and black for a more dramatic feel. In textiles, byzantium appears in velvet cushions, silk curtains, and wool rugs, adding depth and history to any space.

Best white to pair: #FFF5F0 - Soft Ivory

Fashion & Style

Byzantium is a deep, historical color for fashion. It works well in formal and evening wear, appearing in dresses, suits, and outerwear where its depth adds to the overall feel. The color is also popular in period and historical styles. It pairs well with gold, cream, black, and burgundy. In accessories, byzantium bags, scarves, and jewelry add a rich, historical touch to neutral outfits.

Design Tips

• Use byzantium for brands that want to convey history and luxury
• In interiors, it works well for deep, traditional spaces
• Pair with gold, cream, and warm woods for a luxurious palette
• In fashion, it’s a versatile color for formal and historical pieces

ACCESSIBILITY

How To Use Byzantium For Text & Backgrounds

WCAG AA 4.5:1
On Black Background
Slate Blue Heading
This is how paragraph text looks when Byzantium is used on a dark background.
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On White Background
Slate Blue Heading
This is how paragraph text looks when Byzantium is used on a light background.
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Byzantium As Background
White on Byzantium
Paragraph text on a Byzantium background - does it remain readable?
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Black on Byzantium
Black on Byzantium
Paragraph text on a Byzantium background with black text - does it remain readable?
Checking…
Not quite passing? Adjust shades until you get 4.5:1
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FREE COLOR TOOLS

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Quick Codes

HEX #702963
RGB 112, 41, 99
CMYK 0%, 63%, 12%, 56%
LRV 17

At a Glance

FamilyPurple
TempWarm
UndertoneRed-Purple

Pairs Well With

Byzantium #702963
Lightest Tint #e2d4e0
Darkest Shade #31122c
Analogous Left #592970
Analogous Right #702940
Complementary #297036