Licorice
What is Licorice? Where does the name come from?
Licorice is a very dark, warm black with a subtle red undertone. It sits between pure black and dark brown, with a warmth that makes it feel rich and distinctive. The color takes its name from black licorice, which has this distinctive deep, warm black color. Licorice is slightly warmer than midnight black and has more red influence than ebony. It’s also darker than space black but warmer than raven. This is a black that feels very dark and warm, like a piece of black licorice.
Licorice is often confused with midnight black or ebony. Midnight black is warmer and more approachable, while ebony has a subtle brown undertone. Licorice’s main distinction is its red undertone, giving it a rich, distinctive quality that’s perfect for food and luxury contexts.
Psychology of Licorice
Licorice is associated with richness, warmth, and uniqueness. It’s a color that feels distinctive and sophisticated, often used in contexts where a warm, dark look is desired. In psychology, licorice tends to create a sense of depth and richness, but with a warmth that feels inviting. It’s often used in food and luxury branding, where its distinctive quality adds to the appeal. The color also has associations with indulgence and treat, adding a sense of pleasure to its psychology.
Where you'll see it
• Food and beverage brands
• Luxury and indulgent brands
• Warm and rich brands
• Beauty and cosmetics products
• Unique and distinctive brands
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Licorice Color Palettes
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Tips & Ideas On Where To Use Licorice
Interior & Decor
Licorice works well in interiors, particularly in dining rooms, studies, and spaces where a warm, rich atmosphere is desired. It’s a popular choice for accent walls, furniture, and textiles in traditional and sophisticated spaces. The color pairs well with cream, gold, and warm woods for a rich, inviting look, or with white and gray for contrast. In textiles, licorice appears in leather furniture, velvet upholstery, and statement rugs, adding warmth and richness to any space.
Fashion & Style
Licorice is a warm, distinctive color for fashion. It works well in formal and statement pieces, appearing in coats, dresses, and accessories where its richness adds to the overall feel. The color is also popular in autumn and winter styles. It pairs well with cream, gold, warm earth tones, and burgundy. In accessories, licorice bags, belts, and shoes add a warm, rich touch to neutral outfits.
Design Tips
• Use licorice for brands that want to convey richness and uniqueness
• In interiors, it works well for warm, sophisticated spaces
• Pair with cream, gold, and warm woods for a rich palette
• In fashion, it’s a versatile color for formal and statement pieces