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#969A9D
PANTONE 17-1502 TCX
COLOR GUIDE Cool-Blue-Gray

Pewter

Subtle, Sophisticated, Metallic
Hex
#969A9D
RGB
150, 154, 157
CMYK
4%, 2%, 0%, 38%
HSL
206°, 3%, 60%
ABOUT & ORIGIN

What is Pewter? Where does the name come from?

Also known as: Ash Gray, Slate Gray

Pewter is a mid-tone, cool gray with a subtle blue-green undertone. It sits between true gray and steel blue, with a sophistication that makes it feel refined and elegant. The color takes its name from pewter, a metal alloy that has this distinctive cool, grayish quality. Pewter is cooler than classic gray and has more blue influence than ash gray. It’s also lighter than slate gray but darker than silver. This is a gray that feels subtle and sophisticated, like aged metal.

Designer note:

Pewter is often confused with ash gray or slate gray. Ash gray is slightly warmer and more muted, while slate gray is darker and more blue-toned. Pewter’s main distinction is its subtle blue-green undertone, giving it a sophisticated, metallic feel that’s perfect for traditional and refined contexts.

MEANING SPECIFIC TO PEWTER

Psychology of Pewter

Pewter is associated with sophistication, subtlety, and timelessness. It’s the color of aged metal and fine craftsmanship, where its coolness adds to the sense of quality and refinement. In psychology, pewter tends to create a sense of calm and stability, but with a subtlety that feels elegant. It’s often used in traditional and classic branding, where its refined quality adds to the appeal. The color also has associations with craftsmanship and durability, adding a sense of reliability to its psychology.

Where you'll see it

• Traditional and classic brands
• Metal and industrial brands
• Home decor and interior design
• Jewelry and accessories marketing
• Sophisticated and refined brands

🎨 COLOR HARMONIES USING PEWTER

Find The Perfect Pewter Color Palette

Pewter Color Palettes

Complementary
#969a9d
#9c9996
Monochromatic
#c8cccf
#afb3b6
#969a9d
#7d8184
#64686b
Triadic
#96999c
#9c9699
#999c96
Analogous
#969c99
#969c9c
#96999c
#96969c
#99969c
Shades
#818487
#6c6f71
#57595b
#424445
Tints
#abaeb1
#c0c2c4
#d5d7d8
#eaebeb
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USING PEWTER

Tips & Ideas On Where To Use Pewter

Interior & Decor

Pewter works well in interiors, particularly in living rooms, studies, and spaces where a subtle, sophisticated atmosphere is desired. It’s a popular choice for accent walls, furniture, and textiles in traditional and contemporary spaces. The color pairs well with cream, warm woods, and gold for a refined look, or with navy and white for a more modern feel. In textiles, pewter appears in velvet upholstery, wool rugs, and silk curtains, adding sophistication and depth to any space.

Best white to pair: #FFFFFF - Pure White

Fashion & Style

Pewter is a sophisticated, subtle color for fashion. It works well in classic and elegant pieces, appearing in blazers, dresses, and accessories where its coolness adds to the overall feel. The color is also popular in formal and refined styles. It pairs well with cream, navy, burgundy, and gold. In accessories, pewter bags, scarves, and jewelry add a subtle, sophisticated touch to neutral outfits.

Design Tips

• Use pewter for brands that want to convey sophistication and subtlety
• In interiors, it works well for refined, elegant spaces
• Pair with cream, warm woods, and gold for a refined palette
• In fashion, it’s a versatile color for classic and formal pieces

ACCESSIBILITY

How To Use Pewter For Text & Backgrounds

WCAG AA 4.5:1
On Black Background
Slate Blue Heading
This is how paragraph text looks when Pewter is used on a dark background.
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On White Background
Slate Blue Heading
This is how paragraph text looks when Pewter is used on a light background.
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Pewter As Background
White on Pewter
Paragraph text on a Pewter background - does it remain readable?
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Black on Pewter
Black on Pewter
Paragraph text on a Pewter background with black text - does it remain readable?
Checking…
Not quite passing? Adjust shades until you get 4.5:1
Open Contrast Checker →
FREE COLOR TOOLS

Use Our free Tools To Find The Perfect Colors To Use With Pewter

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Quick Codes

HEX #969A9D
RGB 150, 154, 157
CMYK 4%, 2%, 0%, 38%
LRV 60

At a Glance

FamilyGray
TempCool
UndertoneBlue-Gray

Pairs Well With

Pewter #969A9D
Lightest Tint #eaebeb
Darkest Shade #424445
Analogous Left #969c9c
Analogous Right #96969c
Complementary #9c9996